gimmick
n 1: something whose name is either forgotten or not known [syn:
{dohickey}, {dojigger}, {doodad}, {doohickey}, {gizmo},
{gubbins}, {thingamabob}, {thingumabob}, {thingmabob}, {thingamajig},
{thingumajig}, {thingmajig}, {thingummy}]
2: any clever (deceptive) maneuver; "he would stoop to any
device to win a point" [syn: {device}, {twist}]