retail

adj : selling or related to selling direct to the consumer;

"retail trade"; "retail business"; "retail price" [ant:

{wholesale}]

n : the selling of goods to consumers; usually in small

quantities and not for resale [ant: {wholesale}]

adv : at a retail price; "I'll sell it to you retail only" [ant: {wholesale}]

v 1: sell at the retail level; "These gems retail at thousands of

dollars each"

2: sell on the retail market [ant: {wholesale}]